LEADERSHIP PROFILE
January 2025 - Present
Poleshuck Design Inc. / Partner
•Art direction at a multidisciplinary design studio specializing in Brand Identity Systems, 3D Visualization, Animation,
Technical Drawing, Installation and Project Management.
August 2016 - January 2024
Tommy Hilfiger PVH / Vice President of Graphic and CAD Design, The Americas
•Managed a team of 14 CAD and Graphic Designers (4 directors, 7 designers and 3 freelancers).
•Designed and developed brand assets and guidelines for retail, wholesale and e-commerce tiered channels of distribution.
•Created seasonal graphic design, print and pattern direction for Mens, Womens, Kids, Home and Accessories.
•Set graphic design, print and pattern direction for all brand licensees: G-III, Centric, Delta Galil and The Underwear Group.
•Partnered with cross functional leadership in Europe, Asia and the Americas to drive business goals.
•Implemented the use of 3D modeling software Browzwear and Stitch 3D for seasonal design presentations.
•Fostered growth and collaboration across time zones to exceed goals in a fully remote work environment.
•Monitored KPI metrics of Europe / North America shared product and presented results to global executive leadership.
2008 - 2015
J. Crew Group Inc. / Graphic Design Director
•Managed a team of 4 freelance designers
•Designed and developed brand identity systems on trim, labeling, graphics and on-product marketing.
•Global travel for seasonal graphic design direction and concept.
•Created the brand identity and marketing systems for: Wallace & Barnes, Point Sur Denim and J. Crew Baby.
•Created the branding system and in-store marketing for The Liquor Store: J. Crew’s first Men’s store.
•Increased market share through co-branded collaborations and third party brand partnerships with such iconic
brands as: Alden, Red Wing, D.S. & Durga, Liberty, Saint James, Thomas Mason, New Balance and CFDA.
2006 - 2007
Gap Inc. North America / Director Trim Research And Development
•Managed a team of 2.
•Created all brand identity on trim, labeling and on-product marketing.
•Attended fashion trade shows worldwide to stay abreast of the latest trim developments and innovations.
•Visited and partnered with factories across Gap’s global supply chain to meet production quality and cost targets.
ADDITIONAL HIGHLIGHTS
Willy Chavarria / Brand Identity and Marketing
Ebbets Field Flannels / Capsule Collection / Graphic T-shirts
Hatch Collection / Graphic Design
Gap International, Japan and Europe / Senior Graphic Designer / Men’s and Women’s Design
Polo Ralph Lauren / Senior Graphic Designer / Men’s Design Polo Sport and Sportswear
AWARDS AND ACHIEVEMENTS
•Increased revenue of the Tommy Hilfiger Graphic T-shirt business from $102M to $180M in sales - 2016 - 2019.
•Brand Merchandising Award 2017 / Tommy Hilfiger Graphic Design Department
•Brand Identity Marketing Award 2018 / Tommy Hilfiger Graphic Design Department
•TedTalk / Amsterdam, Netherlands 2018
•Co-Chairperson / PVH Inclusion & Diversity Business Resource Group